Nontraditional investors, which include anyone outside of traditional VC firms investing in venture capital deals, are increasingly making their presence felt in the investing community. C5 Managing Partner, William Kilmer authored an article for TechCrunch discussing the market for co-investment deals and the primary motivators for nontraditional investors.
“Alternative investors aren’t the only ones who benefit from co-investing, it’s also a boon for GPs. They gain a broader array of funding options by partnering with alternative investors, and they can leverage their own capital more effectively with prospective investments. “